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“Keep(ing) It Abreast” means ‘fighting for what you want most and for those you care most about’. “Keep It Abreast” is a call to action.
From the very beginning Mayte also counted on the support of hundreds of internationally renowned celebrities in every field. And what better way to call attention to such an important cause than by using the star power of these celebrities, united and willing to help.
The first commercial is geared towards people fighting the disease (HOPE) and the second towards the unparalleled importance of early detection (PREVENTION) of the disease. Appearing in both PSA’s were the singers: Olga Guillot, Raymond Tavares, Alondra, Franco and Danny Lozada; the actors Ariel Lopez Padilla, Riccardo Dalmacci, Diana Osorio, Harry Geithner, Anna Silvetti, Carlos Lopez and Isabella Prida; the model Monica Noguera; the tennis player Fernando Verdasco; and of course, the lovely Mayte Prida as a testimony of strength and hope. In each of the commercials, the celebrities mention a reason why it’s worth fighting this disease. Phrases such as, “Because children should not die before their parents”, “Because I want to see myself in my daughters eyes” or “Because I want to keep on dancing all of my life!” precede the call to “Get a routine checkup, there are new and very effective ways to combat breast cancer…”
Both commercials finished with Mayte and all the stars saying, “Keep it abreast!,” a message simple yet direct and certainly one not to be taken lightly.
